With brands making constant efforts to come up with new forms of engagement and break away from the clutter on social media, Dalda has come out with a novel form of engagement in the Pakistani market with its NewsFeed Application that is part of Dalda’s “Home Convenience Tricks” campaign which enables people to post engaging and interactive home convenience hacks creating consumer engagement and catching eyeballs on Facebook.
The application has also enabled Dalda to capture data, generate leads and drive traffic to its brand page and deploy engaging games.
As an incentive the campaign also offers 5 microwave ovens to participants.
One unique thing about this Newsfeed App is its convenience, one doesn’t need to visit any other tab to use the application. All one has to do is just click on the post and start using the app. Moreover, one can share the app (in the form of a post) with friends.