Digital media and the digitally engaged platforms these days are evolving in quite a fascinating way, where our conversations have gone from being verbose to being crisp, our communication has gone from being brand-centric to being cause-centric and our aims have shifted from in-your-face marketing to engaging in digital storytelling and subtle advertising. Learning from this, Tiger Biscuits this time around has come up with a TVC revolving around the idea of confidence building and never giving up!
Tiger biscuit has since the beginning associated its image as a nutritional energy biscuit, which provides you with just the right boost. The brand with a previous communication of Bachpan Mubarak, the concept of embracing childhood, is now focusing on never giving up. Its targeting all the kids and not just those who are gifted with special skills and talents.
Tiger Biscuit’s focus in the TVC is to ignite a hope in Pakistan’s youth, a spark which tells them to never give up and to keep going on in order to reach the heights of success that are meant to be for you! The brand has come up with a great initiative along with subtle and impactful product placement.